A nest of home 's first store was forced to close distance on the eve of the Spring Festival, opened less than a year. Former chairman of the board of directors of the United States Chen Xiao's mood should not be very good, he was planning a blueprint -- the plan in the next 5 years to open 500 stores. External regulation, more home furnishing stores building materials has long felt the winter, it may last a long time.
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A nest of home 's first store was forced to close distance on the eve of the Spring Festival, opened less than a year. Former chairman of the board of directors of the United States Chen Xiao's mood should not be very good, he was planning a blueprint -- the plan in the next 5 years to open 500 stores.
External regulation, more home furnishing stores building materials has long felt the winter, it may last a long time.
On the weekend, reporters in Beijing the North Olympic Gongxingmeikailong Plaza, Oriental home home furnishing notice, and before the Spring Festival, the customer still very few, many clerks have nothing to do.
The new arrivals.
People familiar to the disclosed recently, by Beijing love bee tide of science and technology limited liability company and Taobao Mall together to create the" online shopping" and "line experience" home furnishing materials F2C business platform Taobao Mall" love bee tide", business also encountered a dilemma.
Previously there were rumours that Taobao Mall love bee tide will fail. Reporters to Taobao Mall love bee tide visits after the consultation, the company who denied the claims, still operates.
Some companies can't hold on. Last year in December 27th, the main aerosol of Shenzhen rainbow refined ( 002256) ( 002256.SZ ) announced losses, quit Beijing home colorful decoration supplies company limited.
A colorful rainbow refined form, purpose is to build a colorful community living museum chain management projects, with the hope that the Red Star Macalline, unexpectedly the home, Jimei, the traditional home furnishing stores and building materials for the difference competition.
It is thought that find a blue ocean -- nearly 3 years, our country home furnishing market capacity of compound growth rate of 18%, than the area of residential sales growth is faster and more stable trend. If you consider that the residential stock brought two decoration, furniture and home furnishing supplies sales, market capacity will be further improved.
But no one expected is, experience of industry of strict control. Last year first half of the year begins, with the real estate regulation as well as new home sales area decline, flooring company sales go from bad to worse, some small enterprises to start production, reduction of output.
" After the Spring Festival, the flooring industry sales situation worse, deficit range expands further." A domestic floor high-rise told our ecommerce site.
China Forest Products Industry Association recently released data show, in 2011 China's flooring production and sales volume of about 397000000 square meters, down 0.6%.
David floor chairman Jiang Wei had an interview with the Financial Times said, last year was the flooring industry in China since 16 years" cold" in a year. The floor 's website high level says, demand is too poor," go on, causes the enterprise capital chain generally feel very nervous".
The first three quarters of last year, the largest floor listed company Asian Science and Technology ( 000910) ( 000910.SZ ) attributable to shareholders of listed companies net profit of 17.8% year-on-year decline, revenues fell 0.2%.
Turn cold
Building materials home furnishing industry sustained and pessimistic, but the market still has further weakening tendency.
Beijing Oriental Plaza home home furnishing a business tile clerk says, last year the national day, sales situation is slightly better, but has since been further decline before and after the Spring Festival, the worse.
Reporter noted, the store, store air rental rate last year before the national day and increase the number of partial manufacturer, has pulled out of stores.
Flooring President Lu Weiguang last year is expected, the first half of this year the market will not have too big to restore or revolutionary change, the Spring Festival after one or two months, may be more light.
Data verification. China Building Materials Circulation Association ( 601668) recently released the national building materials home furnishing boom index ( BHI ), 85.74 in January, down 15.13% year-on-year, the chain fell 18.90%. In 2012, BHI followed the end of the trend, sustained low go.
" BHI fall below freezing point, first, a snow add cream." Association vice president Qin Zhanxue said in an interview, 2012 Spring Festival earlier, leading to the building materials market in home furnishing most businesses closed, into a state holiday, new year's day during the various promotional activities, failed to boost the sales situation in January.
In 2011 countrywide dimensions above building materials home furnishing stores about 3500, annual sales reached 1.28 yuan, an increase of 16.34%, increasing ratio last year dropped 5.64 percentage points. Last year the BHI boom of the highest value for May 121.29, drops 13.61% compared to the same period last year, the boom of the minimum value for the February 81.5, comparable to 98.16 in March, compared to the same period last year dropped 1.84 percentage points.
Qin Zhanxue introduced, in 2011, foreign brand stores in mainland China were shuttered, reflects China 's building materials home furnishing market foreign bearish. He thinks, 2012, to building materials home furnishing market in general is cold one year.
